ОБРАЗ США В УКРАЇНСЬКОМУ ІНФОРМАЦІЙНОМУ ПРОСТОРІ У 2024–2025 РОКАХ

The article analyzes the peculiarities of formation and transformation of the US image in the Ukrainian media space during 2024–2025. Special attention is given to studying the impact of the meeting between Presidents Donald Trump and Volodymyr Zelenskyy at the White House on February 28, 2025, on media narratives regarding the USA. The research methodology is based on qualitative-quantitative content analysis of 90 news materials from three leading Ukrainian media outlets («Suspilne News», «Hromadske», «Ukrainska Pravda») for the period February 27 – March 1, 2025. A purposive sampling method was applied with analysis of tone, emotional focus, and dominant narratives. The research showed that in 2024, the USA was represented primarily as Ukraine’s strategic partner in the context of military support, economic aid, and diplomatic cooperation. However, analysis of media coverage of the Trump–Zelenskyy meeting demonstrated a cardinal change in media narratives: from partnership-oriented (before the meeting) to critical and skeptical (after the meeting). Content analysis results confirmed the dominance of negative tone (42,2 %) and negative emotional focus (68,9 %) in reports after the meeting. The most widespread narratives became «USA is unreliable/unstable» (32,2 %) and «USA pressures Ukraine» (20 %), which testified to a sharp deterioration of the US image in Ukrainian information space. The study demonstrates the dynamic nature of a country’s media image and its dependence on specific diplomatic events. The scandalous meeting at the White House became a critical marker of transformation in US perception by the Ukrainian audience, leading to a short-term but significant change in media narratives.

USA, Ukrainian-American relations, Donald Trump, Volodymyr Zelenskyн, Ukrainian information space, media discourse, foreign policy, international relations, information security, public opinion.